Retain and motivate your most talented comms people
Boost their confidence and improve their resilience in challenging times through strategic coaching
Would you start a comms campaign without knowing its purpose?…
I doubt it. So why expect your account directors and campaign leaders to work effectively without knowing this vital information about themselves?
My coaching boosts confidence and brings clarity to your comms team. The comms industry is full of talented, bright, creative and ambitious individuals, but they rarely believe in themselves. They often don’t know what they want in the long-term. They are frequently people-pleasers with low resilience, looking for validation from you, instead of staying accountable and true to themselves.
The entire comms industry is shifting
Alongside this, budgets are slim and agencies and comms teams that play it safe end up box-ticking instead of delivering high quality consultancy, under-charging through lack of conviction and losing good people, who don't feel fulfilled by their work.
As managers and directors leave the fold to seek new roles in-house, to specialise as consultants or within other agencies this puts pressure on remaining team members and unsettles client relationships.
Plus, hybrid working has brought cultural change. Traditional agency camaraderie - so important to team motivation and support - is harder to build and sustain remotely.
For your agency or comms team, this can mean high stress levels, with long, demanding days, spilling into evenings and weekends.
Build a more motivated, energised and committed team through Megawatt Coaching
I’ve coached hundreds of senior communications professionals from an in-house and agency background to find purpose and clarity in their comms career.
I love agency life and spent eight years working my way up the ranks at one of the UK’s top PR agencies. But I found that without a sense of personal purpose in this environment I simply couldn’t commit to a future there. I didn’t know my strengths, my value or where my career was going. My journey took me from freelancing through to founding Megawatt Coaching five years ago.
Using my in-depth knowledge of the comms industry, alongside my coaching expertise, my clients become more motivated, energised and committed to their future in the industry. They feel confident in their skills and ambitions. Many find the coaching journey aligns them more closely to their existing employer’s goals and makes them more committed to their future at that company.
Case studies
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Kathryn was working as an Account Director at a major agency. She came to me to boost her confidence, shift to a more positive mindset and find a path forward within her agency that felt right for her.
“When you work in PR, it's very easy to just live week to week or get too caught up in promotion cycles rather than focusing on your own fulfilment. I couldn't recommend Amy enough, and how empowering it feels to invest in yourself and take control of your own destiny.”
Kathryn Hegarty, Senior Account Director, Nelson Bostock
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Kerry was returning from maternity leave to a senior position at a B2B marketing agency. She wanted to shape her role to fit her talents and expertise. The coaching gave her the clarity to do this and ensured she brought the most value to the business.
“Amy’s coaching programme brought me clarity, confidence and ultimately helped me to find a position in my current company that played to my strengths and passions. She challenged me to think differently and has a wonderfully calming demeanour. Our sessions were always an uplifting part of my day.”
Kerry Gould, Campaigns and Content Director, B2B Marketing Agency Modern
How the programme works
Megawatt Academy is a tailored coaching programme designed to support your account directors and comms teams to thrive in challenging times.
The aim? To reduce staff churn by nurturing confident, competent and motivated teams, who believe in your business and want a part in shaping its future.
PROGRAMME FORMAT
Group workshops
Virtual or in-person - on clarity, career, confidence, industry visibility and new business
One-to-one private coaching sessions
To delve deeper into their inner strengths, sense of purpose and motivations
Follow-up workbooks
Resources for those who wish to build on the themes covered
Success benchmarking
Collaboration with your agency’s talent development team to ensure business value
The outcomes for your business
More confident, proactive and responsive account directors, who believe in themselves and build stronger relationships with clients and stakeholders
Calmer, more resilient team members who aren’t phased by change and feel better resourced in high pressure situations
Increased new business leads from fresh inspiration, awakened entrepreneurialism and more confidence to be visible
A stronger culture of togetherness, with team leaders happier with what they do and why they do it, empowering them to better support more junior team members
Improved employee retention - Knowing why you do what you do avoids knee-jerk decisions to leave
Want to know more?
I’d be happy to talk through your business’s specific coaching needs. Get in touch if you’re ready to:
See tangible impact through better revenue generation from your personal development investments
Find more entrepreneurial thinking in your team to unlock your agency’s future growth and stability
Gift your account directors and comms leaders with the support and resources they need to flourish in these times