Megawatt’s mega-bright Career Clarity coaching residency for small-midsize comms & marketing agencies
As a comms agency leader, does any of this resonate?
Junior team members are hungry for promotion and payrises in unrealistic timeframes
The team struggles with feedback and craves constant praise
Despite your best efforts, staff churn is rising and you’ve lost some great people
Employee feedback’s not as positive as you’d like
Senior leaders are feeling the pressure and veering towards burnout
You believe coaching works, but can’t invest in everyone individually
Empower and retain your talented team through Megawatt Career Clarity
Megawatt Career Clarity combines a 6-month Coaching Residency with a structured programme of training to give lightbulb moments that help your team understand why they do what they do and how this aligns with their work for your agency.
Support your team to:
Navigate complex career questions
Believe in themselves and what they do more
Become more committed to their future at your agency
So your business can:
Increase employee satisfaction
Save money by retaining the team
Increase client spend and win more pitches with a motivated, committed and inspired team
Plus, you’ll help your team to:
Discover their strengths, values and find more meaning in their work
Gain clarity about their career direction
Build their confidence and visibility internally and externally
What’s included in Megawatt Career Clarity?
Megawatt Career Clarity Coaching Residency is a two-pronged approach to supporting your team to feel engaged with their work at your agency and develop strategic plan for their longer term career. It includes individual coaching - but only for those who want it. And a series of video-based, bite-size Career Clarity training sessions. All the work is optional to the team and designed to fit in with their individual schedules. This creates an ambassador-led model where those who are most curious do the work and evangelise to the wider team about its benefits.
Diagnosis and design with agency MD, to align the programme with your company vision, goals, culture and individual team needs
A 6 month “Coaching Residency”: Approx 8 hours a month of virtual coaching sessions available to your whole team
An on-demand “Career Clarity” training programme to move through at their own pace with bitesize videos via an online platform. (Approx 4 hours of employee time to complete)
Open-forum group virtual workshops to support progression through the Career Clarity programme for those who want more guidance
Email support for team’s questions, insights and goal check-ins
What is a Coaching Residency?
On-demand employee access to coaching over a 6-month period: Sessions are booked into my diary by individuals at agreed timeslots. Fully confidential, I provide an overview of themes and challenges to the business leaders, but I will not share names of any individuals or discuss the specifics of any sessions.
If you’re an agency employee, this is your chance to get some independent, professional coaching for any type of work-related issue. It’s also a great opportunity to work with an expert on determining the direction of your career and thinking strategically about your future at the agency and beyond.
Sessions blend insightful, deep-dive conversations with awareness of the body and emotions from my psychodynamic training. This more holistic approach has powerful, immediate effects for calming individuals under extreme levels of pressure, and helping them go beneath the surface of the trigger to understand where the issue might really be.
A strong focus on business strategy and commercial goals: I use my 20 years in the comms industry to quickly grasp the scenario and advise strategically where it feels appropriate.
Common themes explored include:
Employee motivation levels
Tricky relationships with clients or colleagues
People pleasing tendencies
Work/life balance struggles
Future career direction
Low confidence/imposter syndrome
Challenging business events or projects
Blocks to being promoted
High stress levels
Workload prioritisation
People management challenges
Performance feedback
Career Clarity Agency Training
Alongside the one-to-one support, a structured Career Clarity training programme empowers your team to shape their career direction and take more responsibility for their future. The programme includes four core themes and is accessible via a private online platform so employees can digest at their own pace.
Core themes we cover:
Discovering individual purpose:
A purpose discovery journey involving The team gathering a “portfolio” of insights on who they are, their strengths and their values to draw out what anchors their future in comms and inspire them in their current role.
Long-term planning and short-term goals:
An informed and inspiring session designed to drive their thinking about the future of the industry and coax them towards a powerful (and realistic) idea of where they’d like to go that aligns with agency and client needs
Uncover your work persona
Open up new behaviours, possibilities and opportunities at work through delving into the shadow side of your personality. I help the team better understand what might subconsciously hold you back from the goals your drawn to.
Boundaries and balance:
Our team’s lives are complicated and differ wildly. This session creates space for change amidst the chaos, identifying those micro steps towards big ambitions, without creating overwhelm.
What’s different about the Career Clarity Coaching Residency?
When combined, the one-to-one session availability and the Career Clarity training package offer a completely unique option for your team to feel powerfully aligned with their future in the business, while respecting everyone’s time and working with those who are most curious and passionate about understanding themselves.
An ambassador-driven model: Let’s face it, not everyone is interested in self-development work and it can be a waste of funds to offer the same half-day workshops to all. My approach helps those who are most keen and curious first, empowering them to book their own support and providing easy access to follow-up resources.
Bite-sized, on-demand training for a busy team: The Career Clarity programme for your team includes videos, meditations and helpful resources via an online platform, so that stretched agency members can go at their own pace, alongside their day job. Because gone are the days of half-day all-agency trainings.
Speaks directly to Gen Z - At the core of my work is deep connection to the self for those who want to live authentically. This level of powerful introspection appeals to some of the younger generation, who seek to be true to themselves and their values, from day one in their careers.
A more holistic approach - For the more open-minded among your team, I use concepts like manifestation, meditation and shadow work that access powerful insights from the subconscious to uncover deep personal truths and bring big unlocks for their careers
Informed by my own life path - When I was 27, I had a Quarter-Life Crisis. I walked into my boss’s office in tears. I was burnt out, confused, overwhelmed, lost and stressed. While I couldn’t find the support I needed to navigate it at the time, I became obsessed with the challenge of finding meaning and fulfilment in the comms industry. Since then, I’ve supported hundreds of comms professionals to gain clarity with "light bulb moments". The clue's in the name. 😉
Frequently asked questions
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The Career Clarity Coaching Residency is specifically designed for small-midsize comms and marketing agencies with less than 30 employees. However, if you like what you see and don’t fit this criteria don’t hesitate to get in touch as I can offer bespoke programmes for different scenarios.
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The support consists of two threads - an agreed number of slots for one-to-one coaching open to anyone in the agency each month to book into my diary. These sessions can address any area that will support the individual in their career.
The second element is the Career Clarity online training programme, which is available via an online platform for employees to digest at their own speed. This includes workbooks and relevant resources for those who want to go deeper.
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You’ve no doubt seen how some employees will engage more enthusiastically with training and courses. For others, it can be a waste of their time and investment, if they’re not in the right headspace or don’t want to engage. My approach means that those who want to learn and gain direction on the future of their career will absorb this programme whole-heartedly. And, once they’re invested, the likelihood is they will evangelise to others who will come to it later.
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The programme is priced in a bespoke way based on your needs and number of employees. However, as a guide, 8 hours of one-to-one coaching a month is £6000 for 6 months. And the Career Clarity programme is £3000 in total - that gives all employees access to it via the online platform.
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There’s always a chance that personal development will lead to revelations that send an employee on a new tangent that no longer aligns with their role. However, the alternative is they stay there and remain dissatisfied and not fully committed. By helping them discover their true desires, they will usually develop a more strategic plan that often involves them staying longer and becoming more engaged and committed to their work, rather than triggering the eject button.
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Absolutely. It can be a great way for me to understand your agency culture and people’s needs. The Career Clarity training is a wonderful addition at any point in the coaching journey.
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I recommend a 6 month Coaching Residency to make a real impact on the business and its strategic needs and show employees this isn’t just lip service to their support.
The Career Clarity training is best completed in a timeframe ranging from 2-4 months.
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All coaching sessions are within office hours. This is because self-development of this kind shouldn’t be something they do at the end of the day when they’re tired and depleted. For the training programme, my suggestion is that you allow the team to work on the modules during working hours - you can set a maximum of 1-2 hours a week if you’re concerned it will take over from client work. The great thing is it is all available for them to stream so they can choose when they do it to fit individual schedules.
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The programme includes email support from me so they can contact me with questions about the course at any point during a six-month window. I will also review their notes and provide follow-up questions and journalling prompts for those who find this helpful.
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Soon! Contact me directly to find out about availability to start the programme within the next few months.
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All sessions are hosted remotely on Zoom. Each session is between 50 minutes and 1 hour. Employees book into my diary directly, making it easy for them to schedule an appointment
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To survive and thrive in the agency landscape today, your business needs to support your team emotionally and mentally as well as pragmatically. Investing in a coaching residency and career clarity training is pretty unique at the moment and is a clear sign your business is genuinely committed to a culture of togetherness and long-term self-development. Plus, my experience of coaching hundreds of individuals in the industry repeatedly proves that the more agency professionals work on understanding themselves, the easier it becomes for them to make a stronger contribution to the business and to make the right decisions for their career.
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Employee coaching sessions are completely confidential. I will share an anonymous overview of key themes and challenges with the agency Managing Director half way through the residency.
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I’m open to discussing the individual needs of your team and being flexible with my offering. The best way to find out what could work is to get in touch with me on amy@amywatt.org.
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My approach blends practical, goal-orientated success and deep industry knowledge with subconscious shadow work, meditations and calming body awareness techniques. This combination is extremely powerful and transformative. To my knowledge, it is unique in the industry. My journey and experience also set me apart. I’ve lived the work I do with my clients, finding out who I really am, aligning my comms career with my true self and establishing myself as a guide for others to find their purpose and do their best work. For me, this included, learning to teach yoga, living in the South of France as a freelancer, becoming a mum, working with mega brands like John Lewis, NET-A-PORTER and Google on their comms, building the Megawatt Coaching brand and becoming a qualified Psychodynamic Life Coach, as well as a certified OCM coach. Of course, this won’t match your journey, but the chances are if we work together I will bring resources and support that exactly meet your needs as a senior comms professional.
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Yes! One hour of focused time on a challenge can give your team a fresh perspective, renewed energy, big unlocks and a feeling of being supported and heard. It also takes some of the pressure off your senior team to “solve” everything.
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The way I run my coaching sessions varies depending on who I’m working with and what resonates with them. Sometimes, we will use different frameworks, techniques and concepts from the traditional coaching world. I also like to use more alternative methods such as meditations, visualisations, mapping and creative conversations with the subconscious for those who are open to such practices. The best way to approach the experience is with an open mind and as a dialogue where you can provide feedback on what’s resonating, and what’s not.
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The course contains 4 core modules and can be completed in about 6 hours. The team can go through it at their own pace via the online platform.
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Absolutely. The first stage of the support is a diagnostic and design phase with you so that we can align the support with any core values, purpose and principles you hold, as well as your business goals.
Testimonials
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“When you work in PR, it's very easy to just live week to week rather than focusing on your own fulfilment. Amy helped me with figuring out my purpose, being more strategic with my time and making sure I bring more enjoyment and fun into everyday working life.”
Kathryn Hegarty, Senior Account Director, Nelson Bostock
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“Amy’s holistic approach to coaching is what makes her stand out. The mindful work I did with Amy has stuck with me years later. I didn’t just use it in the boardroom, but in everyday life.”
Maureen Conlon, Former Executive Vice President of Hotwire UK
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“I have absolutely loved working with Amy. She helped me learn how to stay truer to my goals, better avoid burnout, and prioritize my time so I can achieve my goals inside and outside of agency life. I don't think I would have navigated this busy year as successfully without her in my corner.”
Emily Gardner, Vice President, Golin Health US
A personal note from Amy
I’ve worked in comms for 18 years. I know it and love it, but I’ve also experienced a lot of frustration, isolation and pain in my career. Working for agencies , I frequently asked “Why? What is it all for?” I felt I was giving too much - time, energy and headspace - without seeing a positive impact in my life or the wider world. This left me drained, depleted and burnt out. Eventually I realised it wasn’t the industry, the agency or the work that was doing this to me. It was my own patterns and subconscious beliefs about myself.
To orientate myself. Filter through what I wanted vs what I’d been told I should want. And gain some control over where this could take my life. But none of the trainings or support available to me was offering me the map I needed. I set out to build an offering that would support my fellow comms folk in their agency path. Since then, I’ve supported hundreds of comms professionals to gain clarity with "light bulb moments" - my testimonials (below) continually reccount how when you have career clarity, you find more satisfaction, meaning and direction in your comms careers. This is great for these individuals and fantastic for the agencies where they contribute their skills and talents.
What’s the investment?
Get in touch to answer your questions and discuss how this could work for your agency’s own unique needs.
As an example, for a team of 20:
6 month coaching residency, including introductory session, initial setup, and email follow-up support (8 hours a month): approx £6000
Career Clarity training: 4 x workshops, supporting videos, resources and worksheets via a private online platform: £3500