Coaching that goes deeper for today’s agency needs
Equip your team to remain resilient in challenging times, uplift their motivation levels and foster strategic, commercial thinking amidst a complex comms landscape.
We’re currently experiencing the rebirth of the agency model
The last few years have seen huge amounts of change in agency life, in terms of the skills, working practices, client needs and commercial expectations on your team.
This has taken its toll, with some employees pushing themselves to burnout, and others becoming fiercely protective of their work/life balance.
You most likely have a young team, with ambitious individuals taking on high levels of responsibility. They’re great at what they do, but inevitably there are crunch points when experience is limited, client demands are high and their talent is in demand among competitors…
They might also be eager to please, naturally inclined to say “yes” to client wishes and lacking in credibility and confidence at the most senior levels. While they’re often great at “people pleasing” and approval-seeking, a tougher, more strategic and focused outlook is needed in today’s business climate.
It’s all about aligning agency needs with individual purpose
In light of the current challenges, my agency coaching - known as Megawatt Academy - is designed to:
Ease overwhelm and address anxiety: Understandably, agency team resilience can waiver in the face of today’s many pressures. Work with me to help your team become more resilient, calmer and ultimately more effective.
Gain influence with clients and prospects: So many senior comms folk don’t believe in themselves. I support them to be seen and recognised as credible, strategic leaders, whose opinions are valued and voices are heard, even in the face of negative feedback and constructive criticism.
Retain your ambitious, young team: Promotions and pay rises might be limited, so how can you help valued team members stay loyal? My coaching helps your team see how their work fits in with a strategic, long-term career plan that excites them and serves your business goals.
Win business when your team hates to sell: I can help your senior team achieve better commercial results in the form of influential new connections and new business leads through equipping them with the most effective tools and techniques for winning business through in-person networking and social media. Hint: it involves aligning selling to personal purpose and overcoming psychological fears relating to visibility.
Handle triggering scenarios and long-standing conflicts: We all get triggered by difficult clients, unhelpful journalists or obstructive colleagues. The consequences can be costly to business but, when handled well, these conflicts can be brilliant learning opportunities for your team to grow and mature. I’ll help you to do exactly this.
Testimonials
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“When you work in PR, it's very easy to just live week to week rather than focusing on your own fulfilment. Amy helped me with figuring out my purpose, being more strategic with my time and making sure I bring more enjoyment and fun into everyday working life.”
Kathryn Hegarty, Senior Account Director, Nelson Bostock
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“Amy’s holistic approach to coaching is what makes her stand out. The mindful work I did with Amy has stuck with me years later. I didn’t just use it in the boardroom, but in everyday life.”
Maureen Conlon, Former Executive Vice President of Hotwire UK
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“I have absolutely loved working with Amy. She helped me learn how to stay truer to my goals, better avoid burnout, and prioritize my time so I can achieve my goals inside and outside of agency life. I don't think I would have navigated this busy year as successfully without her in my corner.”
Emily Gardner, Vice President, Golin Health US
How the programme works
Megawatt Academy is a tailored coaching programme to support your account directors and their teams to thrive in challenging times.
The aim? To reduce staff churn by nurturing confident, competent and motivated individuals, who believe in your business and want a part in shaping its future.
PROGRAMME FORMAT
Group workshops
Virtual or in-person - on clarity, career, confidence, industry visibility and new business
One-to-one private coaching sessions
To delve deeper into their inner strengths, sense of purpose and motivations
Follow-up workbooks
Resources for those who wish to build on the themes covered
Success benchmarking
Collaboration with your agency’s talent development team to ensure business value
The outcomes for your business
More confident, proactive and responsive account directors, who believe in themselves and build stronger relationships with clients and stakeholders
Calmer, more resilient team members who aren’t phased by change and feel better resourced in high pressure situations
Increased new business leads from fresh inspiration, awakened entrepreneurialism and more confidence to be visible
A stronger culture of togetherness, with team leaders happier with what they do and why they do it, empowering them to better support more junior team members
Improved employee retention - Knowing why you do what you do avoids knee-jerk decisions to leave
More ways to work with me
One-to-one coaching: Support those employees facing particular challenges in their jobs or personal lives - e.g. performance review plans, returns from maternity leave, significant promotions or confidence knocks. These sessions provide a confidential environment where your employee can feel safe, heard and valued by your business. Just one hour of dedicated external coaching can make a huge difference in their perspective and performance.
Team workshops, seminars and group training programmes: Sessions are available in-person or via Zoom through workshop formats on themes including Boosting Motivation, Supporting Team Managers with Overwhelm in their Teams, Career Clarity, Improving Resilience and Gaining Influence. Through these trainings, a group can explore and share their experiences together, learn from each other and through my insights, advice and support.
Working Retreats: Designed for bespoke needs of your individual comms team or agency, these can be used to help a team decompress after a stressful, busy time, celebrate the value of their work, learn supportive calming techniques or connect in a more supportive way with one another.